SEO Tips Best Practices for Search Engine Optimization

 

We've created a list of SEO tips and tricks. They are divided into several blocks covering different aspects of search engine optimization - from internal ranking factors to user behavior, link building, and more.

Part 1: Site layout and structure

1. Ensure content is visible - content should be the center of attention on any web page. At a minimum, the page title should be on the first screen, visible to visitors without scrolling.

2. Avoid many ads at the top of the page - as long as display ads are a significant source of income for many sites, the dominance of advertisements at the top of the page can negatively affect search engine rankings. Make sure that the ads on the site are hidden and distinct from the content.

3. Create a content hierarchy - A well-designed hierarchy helps keep content in order and allows ranking algorithms to quickly span the entire site, boosting your most important pages.

4. Ensure the navigation is user-friendly - it should be thoughtful and understandable for both search engines and users.

5. Close any paid / affiliate links from indexing - the rel = "no follow" attribute must be added.

6. Use SEO-friendly URLs - they should be readable and have a logical structure. Short URLs that include target keywords (separated by hyphens) are considered the best for SEO.

7. Make sure contact information is visible - easy to find and ideally should include a physical address.

8. Do not neglect the privacy policy and the section with information about the company - these are the main pages that help gain users and search engines' trust.

9. Minimize Text Stamps - Keep duplicate text in the markup (namely the sidebars) to a minimum.

10. If your goal is a promotion in the regions, indicate your address in the markup - add your actual address and contact information to the page if geo-dependent queries are used for advertising.

11. With or without www - whichever you choose, make sure your site only opens one way. You should set up the main domain in the Webmaster. And don't forget to set up a 301 redirect.

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Part 2: Finding keywords

12. Choose your keywords wisely - they continue to be an essential part of SEO. Use keyword planners or additional tools like Long Tail Pro to estimate the volume of queries and select the keywords you will be promoting.

13. Select for each page one main keyword for which it will be optimized. Avoid keyword cannibalization (optimizing multiple pages for one query).

14. Consider users' intentions - even if the keyword has a high frequency, always ask yourself whether the person who types this phrase into the search engine will be interested in your product/service.

15. Use the Google Mass Competition Checker script - allintitle: "your keyword." It will help you find out the number of web pages in the title, which contains this key in a direct entry.

16. Consider the "ranking" of the keyword and how well the organic results are visible. There are several factors to consider here:

How healthy is the competition - are authoritative sites like Amazon, Forbes, etc., showing up?

How many links lead to top sites?

Is organic search shifting downward with complete graphs, news, advertisements, etc. (see below)?

17. Steal keywords from competitors - Find out exactly which keywords are driving search traffic for your competitors using Ahrefs Positions Explorer.

18. Track Your Ranking - Control your site's position in the search results for targeted keywords. With Ahrefs Rank Tracker, you can view data over different periods to track your progress.

19. Monitor your click-through rate (CTR) - if the target key ranks your page, the CTR should look like this (the dependence of traffic on the position in the SERP):

In this case, you should split-test the description tag (more on this below). It will show you if you can improve your CTR and benefit from additional traffic.

Part 3. Title Tags

20. Promote keywords - put your target keywords as close to the title tag's beginning as possible.

21. Avoid truncation - in the search results, the title tag is allocated only 512 pixels; everything else is truncated. A great way to avoid this is to reduce the title length to 55 characters, which usually fit into this zone. However, on rare occasions, the use of capital letters can still lead to truncation.

22. Make them clickable - newspapers are sold through headlines and web pages through the title.

23. Stand out - if all title tags in your topic are in the same format, then moving away from this template will help you become more noticeable in the search results.

24. Don't include your brand - writing your brand name at the end of your title tags is entirely useless - anyway, Google often adds it automatically - so you only take up precious space. Nonetheless:

25. Optimize your homepage for your brand. The main page is an exception to rule number 24. The home page should be mostly optimized for your brand.

26. Minimize the number of stop words - since the tag length is limited, try to use as few introductory and stop words as possible - conjunctions, pronouns, prepositions.

27. Don't repeat yourself. Don't repeat yourself. Don't repeat yourself. Annoying. Use each keyword in your title once, and don't repeat it. visit union complex site that is good example of  search engine optimization site.

Part 4. Tags Description

28. Sell your content. The description tag is your ad in search results. Write unique and compelling descriptions for each page on your site, and they will communicate your strengths and attract users.

29. Avoid Truncation - Reduce description to a maximum of 155 characters to avoid truncation in search results.

30. Use keywords in your description - although they don't directly impact rankings, keywords will appear in bold in search results, which will help increase your CTR.

31. Split Test - Experiment with different description formats to optimize your CTR.

Part 5: Header Tags

32. Make sure each page has a unique H1 tag. for example luxury apartments in Lahore is h1.

33. H1 tag Use in the primary keyword - it remains an essential internal ranking factor and should contain the page's target keyword.

34. Include secondary and additional keywords - additional heading tags (H2, H3) provide an opportunity for promotion by secondary and LSI words.

35. Avoid using heading tags in markup - Many templates use heading tags in the markup for common phrases such as "More." They can be replaced with an <div> element.