By web development company, we mean a company composed internally of web professionals who work to promote every company that decides to pay for its services, using all the possibilities offered by the internet, in terms of tools/work tools and communication channels with potential customers.
In detail, the web
agencies deal with:
- creation of professional websites
- creation of Ecommerce platforms
- promotion of websites and SEO (improvement of
the positioning of the site on the search pages of Google or Firefox or
others)
- development of web design and proprietary
platforms
- implementation of activities concerning Email
Marketing
- Inbound Marketing and Lead generation services
- SEM and PPC activities with Google Ads, Linkedin
Ads, and Facebook Ads advertising campaigns (in this case, we also
speak of online advertising agencies)
- management of company profiles on the main social
networks such as Facebook, Instagram, LinkedIn, and YouTube (social
media agency)
- Other web marketing services and much more that we will
gradually deepen.
Naturally, each Web
development company can choose to specialize in certain sectors, for
example, in the creation of websites or the management of social networks, as
well as to offer 360-degree services, the latter characteristic of the largest
and most structured agencies, as they can be. The web agencies of Milan.
What a Web development company does in detail
To know more in detail
and to be able to choose the services made available by web agencies,
below you will find a useful list of the different types, divided by areas of
specialization:
- PERFORMANCE Agency:
the main purpose of these agencies is to work on "performance,"
that is, to demonstrate that they can achieve objectives through web
marketing tools and channels. It will be repaid only when there is
feedback and results in economic terms.
- MEDIA Agency:
their job mainly consists in using, in the name of the company that
commissions them, all the online advertising platforms made available by
Google (SEM and PPC), Programmatic, or by Social Media Marketing.
- SOCIAL MEDIA Agency:
they deal with creating and managing the most suitable company social
profiles for the target audience, to make brand awareness, to increase
their visibility and the number of followers and leads.
- SEO Agency: This
reality aims to help the company index and position its website or blog on
the main search engines.
- DIGITAL PR Agency: the purpose of this web company is to monitor the corporate reputation, increase its contacts and involve influencers or web experts to give greater visibility to the brand you work for.
On a more general
level, however, the services of web agencies can be divided into three
macro-sectors, which correspond to their branch of specialization or the
'package' of services offered to the client:
Web sites
This package includes
a consultation with the Web Designer, who has the task of designing,
together with the entrepreneur, the site's skeleton. Once the idea is outlined,
he and his team of experts move on to the actual design of the website. To meet
every need, you can choose to make a site with pre-set graphics or,
highly customized, create an institutional website or an e-commerce
site. Generally, the most popular platform for building sites is WordPress, a
very intuitive CMS that can be used even by the less experienced person to
insert content and make small changes.
Web Marketing Services
With "web
marketing services," we mean the implementation of all those actions that
maximize results and very specific objectives, such as selling products or
services, developing precise website templates, bringing traffic to your
site, advertising your brand and much more. Here are some of the tools that
fall within this service offered by Web Agencies: Email Marketing, Website
positioning, Content Marketing, Management and creation of Google Ads or Pay
per Click campaigns with the advertising platforms of the new Social
Media.
"All in 1" Digital Company
Finally, there is the
package that, in many cases, is called "All in 1", i.e., the one that
includes the integration of multiple services to achieve not a simple
short-term goal but a larger and more complex goal, for example, create an
image and improve the visibility of the corporate brand on the web. These "All
in 1" services are provided by Mavenup
Creatives, the most leading company in the digital marketing field.
How a Web development company works
What is the mechanism
that is activated and leads to creating the most suitable web solutions for
your business? But, above all, how to choose the best web agencies?
Let's see together the
mechanism that underlies the functioning of a digital agency and the
problems that lead to the distrust of some entrepreneurs towards it and,
therefore, the need to understand something more and find the right solution
for every type of company.
Which professional figures will welcome you
Generally, the first
person you will meet will be the Digital Project Manager, who will Try to
get as close to your goal as possible.' ecosystem' to understand as precisely
as possible which market your business is in and what your target audience is,
your business needs.
This phase is often
critical because the entrepreneur who interfaces with the online
communication agency does not always take this cognitive moment seriously.
Sometimes, the professional makes the same mistake, which often leads to the
sin of presumption, and he considers himself an 'expert' in a sector just
because he has already worked on it.
This frequently occurs
when it comes to the creation of a corporate website. The web
developer is supposed to use the same guidelines used for another company,
even if this was inserted in other realities ... Nothing more wrong!
The moment of confrontation
At the end of the
conversation between "the two worlds," the entrepreneur requests
a quote from the web
development company.
The project manager
will propose to the potential client the possible solutions which, in his view,
are the best to achieve the desired results. Furthermore, he will submit to the
customer the cost of the website, the web developer, and the
additional expenses inherent in all the operations necessary to realize the
chosen solutions.
Often, at this point,
a recurring cliché takes over: the business owner starts with the idea of
wanting to invest the least amount of money possible. But, unfortunately,
thinking that Digital Marketing is a low-cost choice is wrong. To achieve the
desired outcomes, you just need to take it into your head that there will be a
need to invest seriously in digital!
In any case, one can
understand the distrust of entrepreneurs: it cannot be excluded that some web
agencies take advantage of the unfamiliarity of business owners with these
topics, causing prices to rise.
Here, the
entrepreneur's digital training is more than evident, allowing him to select
the best Web development company that will have to make a decisive
contribution to his business growth.
Find out how to define
a successful online marketing strategy for your business.
Web development company professionals and activities
Here are some typical
roles of professional figures present in web agencies, which depend
on their area of specialization and size in terms of resources:
- SEO Specialist
- SEM Specialist o PPC Specialist
- Social Media Specialist
- Webmaster or Wordpress Specialist
- Digital Project Manager
- Developer / programmer
- Web Designer
Once the agreement is
concluded, the Project Manager passes the task on to the collaborators
involved, who will be able to implement all the services that he has decreed to
be most suitable for achieving the company's objectives. For example, a typical
path could include the figure of the Web designer who will be
responsible for designing the website for the company.
At the same time, the intervention of specialized figures in Content Marketing will be foreseen, who will start the creation of the contents of the website and the company blog, followed and coordinated by the SEO specialist who will take care of the study of the keywords to ensure the best positioning of the site. Web on search engines. The contents, however, will also be used to "feed" the corporate social networks and initiate online promotion activities through Google Ads or Facebook Ads. In this way, the company's brand identity will be created and strengthened, leading to an increase in turnover.
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